Digital marketing and lead generation with impactful results drive my passion to help businesses succeed.
Analyze
Data drives the overall digital strategy. Establishing a campaign baseline, collecting data and making adjustments will lead to a solid ROI. I am proficient with Google Analytics, establishing goals and analyzing conversions.
Promote
Understanding the campaign goals to devise a multi-channel advertising strategy is an important part of campaign success. Determining which channels work for your audience will save you money and greatly impact your ROI.
Automate
From developing a marketing strategy to managing campaigns, I can handle all your marketing and advertising needs. Moving leads down the funnel by designing automated marketing campaigns is my specialty, having worked with automation platforms such as Hubspot and Marketo.
Strategy
- Evaluate goals
- Establish KPIs
- Design campaigns
- Analyze data
- Make adjustments
Growth
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
Ann Handley, Chief Content Officer of MarketingProfs
Success
Digital marketing creates and requires data. But just having data isn’t going to change anything. Data must be accurate and have context to be actionable.
About Me
Digital Marketer with 10 years of experience in the automotive, education and e-commerce space. Proficient with digital advertising, email marketing, copywriting and online strategy. Proven track record of delivering digital campaigns with impactful results.
carolineschafer.com 