Professional Experience

• Digital marketing: Transitioned recruiting strategy from traditional to digital media by implementing an automated digital marketing strategy.  Developed a strategic marketing funnel for parent buyer’s journey and Improved lead generation by 50%, resulting in a higher enrollment rate.
• Retention: Spearheaded retention committee to reduce student attrition. Developed retention email and social media campaigns using different media (video, customer testimonials) and decreased the number of students transferring out by 15%.
• Marketing Automation: Implemented School Admin CRM focused on relationship management and marketing automation, improving communication with families, and admissions process. Used inbound marketing strategies to move applicants through funnel. Tracked and optimized campaigns, resulting in a 5% increase in closing rate.
• Digital Advertising: Developed advertising strategy and implemented PPC, social and video campaigns. Increased traffic to landing pages and form submissions by 25%.

Digital Campaign Coordinator  2013-2017

• Digital Marketing: Built strong rapport with dealerships through frequent communication and scheduled strategy meetings. Coordinated and executed digital strategy based on understanding the client’s monthly sales goals and improved vehicle page views up to 50%.
• Communication: Coordinated digital campaigns with multiple internal teams to deliver consistent marketing efforts across all channels, including SEO, social, and paid search, resulting in a concise digital strategy.
• Return on investment: Developed creative strategies unique to client needs, resulting in increased leads, a decrease in bounce rate and improved time on site between 25% and 75%. 
• Process development: Part of the original Digital Campaign Coordinator team responsible for launching new service and documenting processes. Established best practice guide for building landing pages and trained team members on analytics. 

SEO Analyst                                           2012-2013

• Digital Marketing: Worked with clients to achieve high search engine rankings based on keyword and content strategy with successful organic search positions for desired geotargets.  
• Analytics: Monitored client organic keyword rankings and optimized sites for low-ranking keywords. Troubleshooted drop in rankings, resulting in an average improvement of 75% in overall keyword positions. 
• Copywriting: Wrote targeted blog posts based on client business goals and promoted content via email marketing and social media. Increased vehicle model views by 15%

• Affiliate Marketing: Catered to the shopping needs of busy individuals by offering personal shopping services via affiliate marketing. 
• Web design: Built WordPress site and increased site traffic to 5,000 visitors per month using inbound marketing, paid search, and social media to promote site. Used Google Analytics to measure results and improved campaign performance by 25%. 
• Email Marketing: Developed drip campaigns using Mailchimp and Increased email subscriber list to 8,500 subscribers over two years.